Lahti, Finland – Get ready for an electrifying keynote at Winter of Sales 2026, Finland’s premier event for sales and marketing professionals!
Fadumo Ali, CEO and founder of Hoiwa, will take the stage to share her inspiring journey in a talk titled A Nurse’s Heart, a CEO’s Vision – A Story of Identity and Business Transformation.
Set against the event’s theme of Transformation, Fadumo’s story promises to ignite ideas and spark meaningful change among the nation’s top business leaders.
With over a decade of experience in social impact, healthcare, and entrepreneurship, Fadumo has transformed Hoiwa from a domestic service provider into a global technology company.
Her leadership, rooted in compassion and driven by a commitment to diversity, inclusion, and social justice, has earned her recognition as an award-winning professional influencer and a courageous voice for responsible leadership.
As a lecturer and startup entrepreneur, she’s on a mission to build a more humane and equal society—values that resonate deeply with the forward-thinking audience at Winter of Sales.
Taking place in Lahti, Winter of Sales 2026 is the ultimate gathering for future leaders, where inspiration fuels innovation and networks pave the way for growth.
Fadumo’s keynote will highlight how identity and values can drive business success, offering practical insights for sales and marketing professionals to lead with purpose and embrace transformation.
From her roots as a nurse to steering Hoiwa’s global expansion, her story is a testament to the power of blending heart and vision to create lasting impact.
“Winter of Sales is where ideas turn into action, and I’m thrilled to share how values-driven leadership can transform businesses and communities,” said Fadumo Ali. “Let’s inspire each other to build a brighter, more inclusive future!”
Join Finland’s leading speakers and doers at Winter of Sales 2026 to witness Fadumo Ali’s transformative story and shape the next era of growth.
#WinterOfSales #TalviTuleeTaas #Myyntitapahtuma #Myynti #Markkinointi #AuroraSaaS #Hoiwa.