Dahabshiil, Africa’s leading money transfer company, has unveiled an exciting Summer 2025 campaign aimed at supporting the Somali diaspora returning to their homeland during the summer season. The initiative, announced via the company’s social media channels, promotes seamless financial connectivity for diaspora members through its cutting-edge mobile apps, DahabPlus and eDahab, alongside its extensive network of physical branches across Somalia, Somaliland, and beyond.
The campaign, themed #Summer2025 and #SummerVibes, encourages returning diaspora to leverage Dahabshiil’s services to transfer money effortlessly from their overseas accounts to support loved ones or invest in local opportunities. By using the Dahabshiil Mobile App, customers can send funds securely and access them instantly through the eDahab platform or at any of Dahabshiil’s 24,000+ outlets worldwide.
This initiative aligns with the company’s mission to provide accessible and reliable financial services, as highlighted by CEO Abdirashid Duale, who emphasized the role of remittances in driving economic resilience in the Horn of Africa.
“Dahabshiil has always been a bridge for the Somali diaspora, connecting them to their families and fostering economic growth,” Duale said in a statement. “This summer, we’re making it easier than ever for our customers to manage their finances while visiting the Motherland, empowering them to contribute to their communities.”
Dahabshiil’s recent partnerships, such as with M-Pesa Safaricom-Ethiopia, further demonstrate its commitment to expanding financial access across Africa, with plans to deepen its presence in Ethiopia and other diaspora markets. The company also continues to invest in community projects, dedicating 5% of its profits to initiatives like schools, hospitals, and youth empowerment programs, reinforcing its role as a catalyst for development.