The Media Code of Conduct and Ethics Monitoring Committee (MCCEMC) has commended Somaliland’s media outlets for their professional conduct while issuing comprehensive guidelines for election coverage ahead of next Wednesday’s polls. During Thursday’s press conference at the National Electoral Commission headquarters, the Committee highlighted the media’s skilful navigation of potentially divisive issues and responsible reporting practices.
Building on this positive foundation, the Committee outlined critical ethical principles for media practitioners across all platforms. Central to these guidelines is the fundamental requirement for impartial reporting, emphasizing the necessity for balanced coverage that gives fair representation to all political parties and candidates without showing favoritism.
The Committee stressed the paramount importance of fact-checking and accuracy in election coverage. Media outlets are mandated to verify all information thoroughly before dissemination, preventing the spread of misinformation that could potentially mislead voters or disrupt the electoral process. This includes a strict directive against publishing unverified claims or defamatory content about candidates’ personal lives unless directly relevant to their public duties.
Transparency emerged as another crucial element, with the Committee requiring clear disclosure of any political affiliations or sponsorships. This measure ensures public awareness of potential biases in endorsements or opinion pieces. The guidelines explicitly prohibit content that could incite violence or discrimination among communities or political groups.
In its comprehensive approach, the MCCEMC emphasized the media’s role in fostering an informed electorate. Outlets are encouraged to provide detailed coverage of candidate platforms and campaign promises, enabling citizens to make educated voting decisions. The Committee reminded practitioners that all coverage must align with Somaliland’s election laws and the National Electoral Commission’s established guidelines.
The MCCEMC concluded by appealing to journalists’ professional integrity, urging them to prioritize ethical reporting that serves both their outlets’ reputation and the public interest. This balanced approach aims to maintain peace and stability while ensuring comprehensive coverage of this crucial democratic exercise.